Short Video Content Impact on User Cognition and Digital Engagement

436.0 KB of anonymized data supporting research on how short video content presentation relates to user cognition and digital interaction, using Douyin (TikTok) Peking Opera videos as a case study. The dataset, authored by Jia Wang and last updated on 2026-05-23, includes two CSV files for main analysis and robustness checks. It contains variables for content presentation, creator identity, engagement metrics, visible cognitive response proportions, and control variables.

Use Cases

• Modeling user engagement metrics based on content presentation features and creator identity.
• Analyzing the relationship between video content characteristics and visible cognitive reactions from users.
• Conducting robustness checks for studies on high-context cultural content using full comment data.

Strengths

• Data is anonymized for privacy protection.
• Includes a separate robustness file with full comment coding results.
• Released under a permissive CC-BY-4.0 license.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Data may reflect platform-specific bias inherent to Douyin (TikTok).

Provenance

Source

figshare, authored by Jia Wang.

Collection Method

Likely collected from Douyin (TikTok) platform, focusing on Peking Opera videos.

Freshness

Last updated 2026-05-23 12:04:03; freshness should be verified.