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Exporter-level information on export transactions from customs data, compiled by the World Bank's Exporter Dynamics Database. This indicator provides the median rate at which surviving exporting firms introduce new products to their export portfolio. The data is part of a country-year level series analyzing firm behavior in international trade.
The 'median' calculation methodology and the exact definition of a 'surviving entrant' and 'product entry' are critical to interpret the indicator correctly but are not detailed here.