Activities and Preferences of Visitors (Tourists) to the GBRWHA - 2012 to 2013 survey peri

2743 face-to-face surveys of visitors to the Great Barrier Reef World Heritage Area were aggregated from quarterly periods between June 2012 and June 2013. The survey explores tourist perceptions, satisfaction, trip expenditures, and willingness to pay for environmental protection. Data was collected by James Cook University and The Cairns Institute under the NERP TE 10.2 project and is presented as an aggregated Excel spreadsheet.

Use Cases

• Modeling tourist willingness to pay for environmental improvements based on stated preferences.
• Analyzing the impact of socio-demographic and travel background on visitor satisfaction and expenditure.
• Assessing how changes in environmental and market factors influence travel decisions to the region.

Strengths

• Aggregates responses from 2743 individual surveys, providing a substantial sample size.
• Data collection occurred in 4 time periods over a year to account for tourist seasonality.
• Surveys were conducted in 59 locations and included Japanese and Chinese language versions.

Limitations

• Data is aggregated due to privacy constraints; raw individual responses are not available.
• Column-level documentation is absent; field semantics must be inferred after download.
• Row count for the aggregated dataset is unknown, which may limit suitability assessment.

Provenance

Source

Australian Ocean Data Network (via data.gov.au), collected by James Cook University and The Cairns Institute for NERP TE 10.2.

Collection Method

Face-to-face surveys using a structured questionnaire, with additional surveys collected via a stratified random selection of 36 tourism operators.

Time Range

Survey periods from June 2012 to June 2013.

Freshness

Last updated 2026-07-13 15:27:32.990528; freshness should be verified.

Geography

Great Barrier Reef World Heritage Area, with data collection along the coast from Cooktown to Gladstone, including Cairns, Port Douglas, Townsville, and Airlie Beach.