Marketing Campaign Performance Data from Google and Facebook, Oct 2019 to July 2020

Marketing campaigns data from October 2019 to July 2020 sourced from Google and Facebook campaigns. The dataset was originally part of a data science internship assignment at Merkle Sokrati and includes key fields like Platform, Type, Medium, and Audience. It was uploaded to OpenML to democratize the work for others.

Use Cases

• Exploratory data analysis of campaign performance across different age groups based on the description.
• Building machine learning models to automatically evaluate marketing insights based on the stated objective.
• Comparing performance metrics between Google Ads and Facebook Ads platforms mentioned in the description.
• Analyzing audience targeting effectiveness for encrypted audience segments (Audience 1,2,3) described.
• Studying the relationship between campaign creative types (Image/Video/Carousel) and performance for Facebook.

Strengths

• Data covers a defined time range from October 2019 to July 2020.
• Key marketing dimensions like Platform, Type, Medium, and Audience are already mapped according to the description.

Limitations

• Row count, file formats, and column-level documentation are unknown, limiting suitability assessment.
• Last update date is unknown; freshness unverified.
• Data may reflect bias inherent to the specific campaigns and time period from the original assignment.

Provenance

Source

Merkle Sokrati internship assignment, uploaded to OpenML.

Collection Method

Campaign performance data from Google and Facebook advertising platforms.

Time Range

October 2019 to July 2020

Freshness

Data covers up to July 2020; last platform update date is unknown.

Geography

null