Hawaii consumer perceptions and preferences were surveyed in 2010, collecting 523 responses online and in-person. The National Oceanic and Atmospheric Administration conducted the survey to investigate awareness of production methods, labeling, environmental issues, food safety, nutrition, and consumption patterns. A conjoint analysis estimated willingness to pay for tuna, salmon, tilapia, and moi.
Use Cases
- Estimate willingness-to-pay for different fish species based on conjoint analysis results
- Analyze consumer awareness and preferences concerning farm-raised versus wild-caught seafood
- Model purchasing decisions based on factors like labeling, food safety, and environmental issues
- Study consumption patterns and taste preferences for seafood in Hawaii
Strengths
- Survey includes 523 responses, with a breakdown of 183 online and 340 in-person
- Conjoint analysis provides estimated willingness-to-pay for four specific fish species
- Survey investigates multiple consumer preference dimensions including production methods, labeling, and environmental issues
Limitations
- Column-level documentation is absent; field semantics must be inferred after download
- Data is from a single year (2010) and region (Hawaii), which may limit generalizability
- File format is PDF, which may require extraction for structured analysis
Provenance
- Source
- National Oceanic and Atmospheric Administration, Department of Commerce
- Collection Method
- Data collected through surveys online, at Times Supermarket locations and farmers' markets
- Time Range
- 2010
- Freshness
- Last updated 2026-03-14 23:02:10.308412; freshness should be verified
- Geography
- Hawaii