Ask Boris: Twitter Session Metrics for London Mayor Public Engagement

Monthly Tweetreach reports track the online reach and activity of the Mayor of London's 'Ask Boris' Twitter sessions. Each report includes metrics like unique reach, total impressions, and tweet volume for sessions monitored via the hashtag #askboris. The data is produced by the Greater London Authority, with the last recorded metadata update in March 2026.

Use Cases

• Measure public engagement impact based on reported reach and exposure metrics.
• Analyze conversation dynamics based on the breakdown of tweets, retweets, and replies.
• Track the temporal activity patterns of political Q&A sessions based on the reported timeline and volume data.

Strengths

• Reports are generated monthly, providing regular snapshots of engagement.
• Data includes multiple specific metrics: reach, exposure, activity, and tweet type counts.
• The description references a full timeline of tweets and links to external documentation for Tweetreach analytics.

Limitations

• The description notes the listening tool did not capture all tweets from the sessions.
• Column-level documentation is absent; field semantics must be inferred after download.
• Row count and file formats are unknown, which may limit suitability assessment.

Provenance

Source

Greater London Authority

Collection Method

Generated via Tweetreach analytics tool monitoring the hashtag #askboris from the day before to the end of each session.

Time Range

Monthly reports; specific date range per session.

Freshness

Last updated 2026-03-25 12:02:50.709348; freshness should be verified.

Geography

Likely focused on Twitter activity related to the Mayor of London, but geographic scope is not explicitly defined.