Canadian Audience Measurement for Radio, TV, and Streaming in 5 Markets

Quarterly updates from Numeris measure tuning habits in 5 Canadian markets: Vancouver, Edmonton, Calgary, Toronto, and Montreal. The dataset serves as the foundation for an interactive dashboard published by the Canadian Radio-television and Telecommunications Commission (CRTC). Data collection covers broadcast Radio, Linear Television, and Audiovisual Streaming, with streaming measurement currently in 2 markets and planned expansion to a full national panel in Fall 2025.

Use Cases

• Analyze quarterly trends in broadcast radio listenership based on tuning habits in 5 measured markets
• Compare linear television viewership against audiovisual streaming consumption in Canadian urban centers
• Track the expansion of streaming audience measurement from 2 markets to a national panel
• Benchmark market-specific audience behavior for media planning and advertising

Strengths

• Quarterly update frequency provides regular trend data
• Covers 5 major Canadian markets: Vancouver, Edmonton, Calgary, Toronto, and Montreal
• Data originates from Numeris, a not-for-profit Joint Industry Committee (JIC)
• Planned expansion to a full national panel for streaming measurement in Fall 2025

Limitations

• Column-level documentation is absent; field semantics must be inferred after download
• Row count is unknown, which may limit suitability assessment
• Audiovisual streaming data currently covers only 2 markets, not all 5

Provenance

Source

Numeris, a not-for-profit Joint Industry Committee (JIC), via the Canadian Radio-television and Telecommunications Commission (CRTC)

Collection Method

Data collected by Numeris; methodology details available at Numeris.ca

Time Range

Quarterly coverage

Freshness

Quarterly updates; last metadata update 2026-04 09 16:51:00.269429

Geography

Canada, specifically Vancouver, Edmonton, Calgary, Toronto, and Montreal