Egyptian Consumer Survey on Sustainability Branding and Brand Perception

Survey data from 403 Egyptian consumers collected via convenience sampling examines how sustainability branding influences brand image, trust, emotional attachment, and loyalty. The dataset, authored by Shereen Aly Hussien Aly Abdou and last updated in April 2026, tests a moderated model where environmental awareness amplifies these effects. Findings suggest sustainability signals must be authentic and culturally resonant to overcome skepticism in Egypt's collectivist market.

Use Cases

• Modeling the relationship between sustainability branding and brand image based on survey responses.
• Analyzing the moderating effect of environmental awareness on brand trust and loyalty.
• Studying how perceived authenticity and cultural resonance influence brand differentiation in a skeptical market.

Strengths

• Survey data includes 403 consumer responses.
• Analysis is grounded in signaling theory and brand equity theory.
• The dataset is licensed under CC-BY-4.0 for open use.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Data may reflect geographic and sampling bias inherent to convenience sampling in Egypt.

Provenance

Source

figshare

Collection Method

Survey data collected through convenience sampling.

Freshness

Last updated 2026-04-29 11:20:06; freshness should be verified.

Geography

Egypt