Impulse Purchase Paradox: Experimental Data on Post-Purchase Evaluations

Experimental data from three studies examining the dual emotional outcomes of impulse buying. The dataset, shared on figshare by Zhen Li, contains results on perceived satisfaction and regret for utilitarian and experiential goods. It was last updated on 2026-04-28.

Use Cases

• Modeling consumer regret likelihood based on product type (utilitarian vs. experiential) as described in the study
• Analyzing the impact of social currency on post-purchase satisfaction as outlined in the findings
• Investigating cultural orientation (individualistic vs. collectivistic) effects on impulse purchase evaluations as discussed in the description

Strengths

• Data is based on three controlled experiments, as stated in the description.
• Findings are detailed for specific product categories (utilitarian/experiential) and social currency levels.
• Dataset is shared under a CC-BY-4.0 license, permitting open reuse.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The 64.8 KB file size suggests a limited scope of data.

Provenance

Source

Zhen Li via figshare

Collection Method

Data likely originates from three controlled experiments described in the associated study.

Freshness

Last updated 2026-04-28 15:05:54; freshness should be verified.