Survey on Generation Z Willingness to Pay for Sleep-Optimized Hotels in India

India-based survey of 224 Generation Z respondents from eight major cities, investigating behavioral intentions toward sleep-optimized hotel accommodations. The dataset, created by Suraj Yadav and last updated in May 2026, applies the Theory of Planned Behaviour to examine factors like attitude and subjective norms. It is a 30.8 KB Excel file containing survey results.

Use Cases

• Modeling behavioral intention based on attitude, subjective norms, and perceived behavioral control as described in the study.
• Analyzing the relationship between wellness-related factors and willingness to pay a premium for hotel stays.
• Segmenting Generation Z traveler preferences for sleep-optimized accommodations in urban Indian markets.

Strengths

• Dataset is grounded in the Theory of Planned Behaviour, providing a structured theoretical framework.
• Survey includes 224 respondents from eight major Indian cities, offering a specific demographic and geographic focus.
• File is small (30.8 KB) and in a widely accessible XLSX format, facilitating quick inspection.

Limitations

• Row count is unknown, which may limit suitability assessment for statistical modeling.
• Column-level documentation is absent; field semantics must be inferred after download.
• Data collection used convenience and snowball sampling, which may limit generalizability.

Provenance

Source

figshare

Collection Method

Structured questionnaire using convenience and snowball sampling techniques.

Freshness

Last updated 2026-05-10 03:49:42; freshness should be verified.

Geography

Eight major cities in India