Instagram Posts by Mariana Rodríguez During the 2021 Nuevo León Gubernatorial Campaign

A 35.9 KB Excel dataset underpinning a study on influencer-to-first-lady transitions in Mexican politics. The data was collected and analyzed by researcher Edrei Álvarez-Monsiváis for work presented at academic conferences and cited by the news outlet Proceso. It contains Instagram posts from Mariana Rodríguez's campaign for the governorship of Nuevo León in 2021.

Use Cases

• Analyze campaign messaging strategies based on Instagram post content.
• Study the role of social media influencers in political campaigns based on the dataset's source.
• Conduct content analysis of political communication on visual platforms.
• Examine the public persona transition from influencer to political figure as described in the related research.

Strengths

• Dataset is directly linked to a peer-reviewed publication with a DOI (10.15847/obsOBS17220232152).
• The 35.9 KB file size suggests a focused, curated collection of posts.
• Work derived from this data was presented at academic conferences and covered by media.

Limitations

• Row count and column-level documentation are unknown, requiring manual inspection after download.
• The dataset's scope is limited to a single candidate's Instagram posts from one election cycle.

Provenance

Source

Instagram posts by Mariana Rodríguez.

Collection Method

Likely collected via manual curation or API for academic research.

Time Range

2021 (Nuevo León gubernatorial election period).

Freshness

Last updated 2026-05-10 01:53:17; freshness should be verified.

Geography

Nuevo León, Mexico.