Canadian Business Marketing Shifts Survey for Q1 2026

Statistics Canada provides survey data on businesses that changed marketing practices to promote Canadian products over a 12-month period. The dataset is organized by industry classification, business size, type, activity, and ownership. Data was released for the first quarter of 2026.

Use Cases

• Analyze the relationship between business_employment_size and the propensity to change marketing_practices for domestic products.
• Compare marketing_practice changes across different NAICS codes to identify industry-specific trends.
• Investigate how type_of_business or majority_ownership correlates with shifts towards promoting Canadian products.
• Model the influence of business_activity on marketing strategy changes over the 12-month period.

Strengths

• Data is provided by the national statistical office, Statistics Canada, ensuring authoritative collection.
• Dataset includes multiple breakdowns such as NAICS, business size, type, activity, and ownership.

Limitations

• Sample size and total row count are unknown, limiting assessment of statistical power.
• Specific column definitions and data values are unavailable for verification.
• Data is a point-in-time survey for Q1 2026, lacking historical context for trend analysis.

Provenance

Source

Statistics Canada | Statistique Canada

Collection Method

Survey of businesses or organizations.

Time Range

Covers a 12-month period leading to the first quarter of 2026.

Freshness

Data reflects the first quarter of 2026 and was last updated in February 2026.

Geography

Canada