Case Study of the 'Stay Safe Near SUTT Tower' Campaign in Indonesia

Virienia Puspita's research analyzes a public communication campaign by PT PLN in Central Java, Indonesia, aimed at increasing community trust and acceptance of electricity transmission infrastructure. The study uses an embedded case study approach with quantitative evidence, integrating Integrated Marketing Communication (IMC) and Communication Accommodation Theory (CAT) frameworks. Findings show a multi-channel (PESO) strategy sensitive to local context expanded audience reach to millions and improved public understanding of transmission safety.

Use Cases

• Analyzing the relationship between communication accommodation strategies and public trust formation based on the study's theoretical framework.
• Evaluating the effectiveness of multi-channel (Paid, Earned, Shared, Owned Media) campaigns for public infrastructure projects.
• Studying community resistance mitigation in Indonesian electricity transmission development contexts.
• Applying Integrated Marketing Communication (IMC) principles to non-commercial, public safety campaigns.

Strengths

• Dataset is associated with a detailed, peer-reviewed case study published on a scholarly platform (figshare).
• Available under a permissive CC-BY-4.0 license, allowing for broad reuse and sharing.
• Cross-platform presence on figshare suggests the dataset has undergone some level of curation.

Limitations

• Column names and data structure are completely unknown, limiting direct analytical utility.
• The dataset's size (66,253,031 bytes) is provided, but the row count and specific content format (beyond PPTX) are not detailed.
• Metadata is sparse, lacking information on the organization, specific data collection methods, and temporal coverage of the underlying study.

Provenance

Source

Virienia Puspita, focusing on PT PLN (State Electricity Company), Central Java Development Unit.

Collection Method

Embedded case study approach supported by quantitative evidence.

Freshness

Last updated on 2026-03-24.

Geography

Central Java, Indonesia.