Aggregated metrics from Meta Platforms, Inc. measure the audience size and views of Facebook posts linking to a specific pair of civic news domains. The data covers adult U.S. monthly active users and includes content views, audience size, content attributes, user attributes, and political interest.
Use Cases
- Analyze the relationship between political interest user attributes and the audience size for posts linking to civic news domains.
- Model content views based on content attributes and user attributes to understand engagement drivers for civic news.
- Investigate patterns in political behavior by correlating user attributes with exposure to specific civic news domains.
Strengths
- Data originates from Meta Platforms, Inc., providing direct measurement of Facebook activity.
- Focuses on a specific, defined pair of civic news domains, enabling targeted analysis.
- Includes multiple analytical dimensions such as content views, audience size, and user attributes.
Limitations
- The dataset's temporal coverage and exact sample size are unknown, limiting reproducibility.
- Geographic scope is limited to adult U.S. users, restricting generalizability to other populations.
- The specific column names and data structure are unspecified, complicating direct analysis.
Provenance
- Source
- Meta Platforms, Inc.
- Collection Method
- Aggregated from Facebook activity data for adult U.S. monthly active users.
- Time Range
- null
- Freshness
- null
- Geography
- United States