U.S. adult monthly active user metrics for Facebook posts linking to a specific pair of civic news URLs. The dataset aggregates URL-level data on audience size, content views, and includes content and user attributes. It was created by Meta Platforms, Inc. and covers an unspecified study period.
Use Cases
- Analyze the relationship between user attributes and audience size for posts containing civic news URLs.
- Compare content views across different content attributes for the specified civic news links.
- Investigate how political interest correlates with the reach of posts sharing civic news URLs.
Strengths
- Data originates from Meta Platforms, Inc., the operator of Facebook.
- Focuses on a specific pair of civic news URLs for targeted analysis.
- Includes multiple analytical dimensions: audience size, views, content attributes, and user attributes.
Limitations
- The dataset is limited to only two specific civic news URLs, restricting generalizability.
- The exact temporal coverage (study period) is not specified in the input.
- The sample size (number of rows or aggregated users) is unknown.
Provenance
- Source
- Meta Platforms, Inc.
- Collection Method
- Aggregated from Facebook activity data.
- Time Range
- Study period (unspecified)
- Freshness
- null
- Geography
- United States