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Description
The Consumer Insights Tracker is a monthly online survey commissioned by the Food Standards Agency and administered by YouGov since July 2023. It monitors the behavior and attitudes of adult consumers aged 16+ in England, Wales, and Northern Ireland regarding food availability, affordability, concerns, and confidence in the supply chain. Data is published quarterly on science.food.gov.uk, with additional ad hoc topics included periodically.
Use Cases
Tracking trends in food affordability concerns based on monthly survey data.
Analyzing consumer confidence in the food supply chain over time.
Monitoring public attitudes towards the Food Standards Agency as a regulator.
Investigating regional differences in food availability perceptions across England, Wales, and Northern Ireland.
Strengths
Monthly tracking provides a time-series view of consumer attitudes from July 2023 to present.
Survey covers a defined population of adults aged 16+ across three UK nations.
Core topics are consistently measured, allowing for longitudinal analysis.
Data is published under the OGL-UK-3.0 license, facilitating reuse.
Limitations
Column-level documentation is absent; field semantics must be inferred after download.
Row count is unknown, which may limit suitability assessment.
Methodological differences prevent direct comparison with data collected by a previous supplier (Ipsos UK) from April 2020 to June 2023.
Provenance
Source
Food Standards Agency (FSA), administered by YouGov.
Collection Method
Online monthly tracking survey.
Time Range
July 2023 - present (with a previous series from April 2020 - June 2023).
Freshness
Last updated 2026-05-19 07:07:08.759182; freshness should be verified.
Geography
England, Wales, and Northern Ireland.
Data files are in XLS/XLSX format. Data from the current supplier (YouGov) should not be directly compared with data from the previous supplier (Ipsos UK) due to methodological differences.