U.S. Adult Social Media Exposure to 2020 Presidential Campaign Ads

Aggregated metrics summarizing U.S. adult active users' exposure to ads on Facebook and Instagram by official presidential campaign accounts during survey wave periods before the 2020 election. It was created by Meta Platforms, Inc. and is managed by ICPSR Harvested Dataverse.

Use Cases

• Analyze aggregated exposure metrics across survey wave periods to understand ad campaign intensity before the 2020 election.
• Study the relationship between ad exposure metrics and political attitudes or behavior tags associated with the dataset.
• Compare exposure patterns from official presidential campaign accounts on Facebook versus Instagram platforms.

Strengths

• Data originates from Meta Platforms, Inc., the operator of Facebook and Instagram.
• Focuses on a specific, high-stakes event: the 2020 U.S. presidential election.
• Includes tags for relevant analytical domains: Social Media, Elections, Political Attitudes, Political Behavior.

Limitations

• Data is restricted and requires an application process for access, limiting immediate usability.
• Contains aggregated metrics, which may obscure individual-level patterns and limit granular analysis.
• Specific data dimensions like row count, column names, and file formats are unknown.

Provenance

Source

Meta Platforms, Inc.

Collection Method

Aggregated metrics from Facebook and Instagram ad exposure data.

Time Range

Survey wave periods before the 2020 U.S. presidential election.

Freshness

Metadata was last updated on 2026-02-23.

Geography

United States.