U.S. Adult Facebook and Instagram Ad Exposure During 2020 Presidential Campaign

Aggregating aggregated metrics summarizing U.S. adult active users' exposure to ads on Facebook and Instagram by official presidential campaign accounts during survey wave periods before the 2020 election. It was created by Meta Platforms, Inc. and is managed by ICPSR Harvested Dataverse.

Use Cases

• Analyze aggregated exposure metrics by survey wave period to understand campaign ad intensity over time.
• Compare ad exposure patterns between Facebook and Instagram platforms for the 2020 presidential campaigns.
• Study the relationship between aggregated user exposure metrics and political attitudes or behavior survey data.

Strengths

• Data originates from Meta Platforms, Inc., the operator of Facebook and Instagram.
• Focuses on the specific context of the 2020 U.S. presidential election.
• Contains aggregated metrics from U.S. adult active users on two major social platforms.

Limitations

• Data is restricted and requires an application process for access, limiting immediate usability.
• Specific metrics, column definitions, and sample size are unknown from the provided input.
• The aggregated nature of the data may limit individual-level or granular analysis.

Provenance

Source

Meta Platforms, Inc.

Collection Method

Aggregated from Facebook and Instagram platform data.

Time Range

Survey wave periods before the 2020 U.S. presidential election.

Freshness

null

Geography

United States