U.S. Adult Social Media Exposure to Political and Issue Ads
by Meta Platforms, Inc. / ICPSR Harvested Dataverse·Updated 4mo ago
Available on 1 platform
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Description
Aggregated metrics summarizing U.S. adult active users' exposure to social issues, elections, and political ads on Facebook and Instagram, excluding official presidential campaign ads. It is produced by Meta Platforms, Inc. and was last updated in February 2026.
Use Cases
Analyze aggregated exposure metrics to social issue ads across different U.S. adult user segments.
Study temporal patterns in aggregated exposure to election-related ads on Facebook and Instagram.
Compare aggregated exposure metrics for political ads versus social issue ads during the study period.
Strengths
Data originates from Meta Platforms, Inc., a primary source for Facebook and Instagram activity.
Focuses on U.S. adult active users, providing a defined population.
Excludes official presidential campaign ads, isolating a specific category of political content.
Limitations
Specific data metrics, column structure, and sample size are not publicly disclosed.
Access is restricted and requires an application, limiting immediate usability.
The aggregated nature of the data may prevent individual-level or granular analysis.
Provenance
Source
Meta Platforms, Inc.
Collection Method
Aggregated metrics from Facebook and Instagram user activity.
Time Range
Study period not specified.
Freshness
Last updated on 2026-02-23.
Geography
United States.
Access is restricted and requires an application via SOMAR’s Application Portal.