Qualitative Investigation of Digital Transformation in Indian Advertising

Pranav Joshi's dataset contains qualitative research on digital transformation in the Indian advertising sector. The data is stored in a 1.1 MB PDF file and was last updated on June 4, 2026. It is shared under a CC-BY-4.0 license on the figshare platform.

Use Cases

• Analyzing industry transformation narratives based on qualitative research data.
• Studying the impact of digital technologies on advertising strategies in India.
• Identifying key themes and challenges in the Indian advertising sector's digital shift.

Strengths

• Dataset is licensed as CC-BY-4.0, allowing for broad reuse.
• Last update timestamp of 2026-06-04 07:32:28 is provided.

Limitations

• The dataset is small at 1.1 MB, which likely limits the depth of qualitative content.
• Row count and column-level documentation are unknown, complicating suitability assessment.
• The description metadata is limited; actual data quality requires manual inspection after download.

Provenance

Source

Pranav Joshi

Collection Method

Likely contains qualitative research findings from interviews, case studies, or document analysis.

Freshness

Last updated 2026-06-04 07:32:28.

Geography

India