Dark Patterns and Personality Traits: Experimental Data on E-Commerce User Susceptibility

Experimental data from a preregistered study with 964 participants examining the link between personality traits and susceptibility to Dark Patterns in e-commerce. The dataset was created by Thomas (Tomek) Schilling and last updated in May 2026. It likely contains participant responses, personality scores, and measures of susceptibility to specific interface designs.

Use Cases

• Modeling susceptibility to specific Dark Patterns based on personality trait scores mentioned in the description
• Analyzing the relationship between Emotionality, Disintegration, and Honesty-Humility traits and purchase intentions
• Investigating potential for personality-based profiling and exploitation in digital interfaces

Strengths

• Data comes from a preregistered experiment with a sample size of 964 participants.
• The study is theory-informed, linking personality traits to Dark Pattern susceptibility.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• Data may reflect bias inherent to the experimental sample and platform.

Provenance

Source

Thomas (Tomek) Schilling

Collection Method

Preregistered experiment

Freshness

Last updated 2026-05-18 11:35:00; freshness should be verified.