AI Communication Strategy Effects on Health Persuasion Among University Students

367 Chinese university students interacted with AI health assistants embodying three distinct communication archetypes. Chaoyuan Zuo published this study on figshare in May 2026. The Empathetic Partner archetype elicited significantly stronger perceived relationship quality (M = 4.47) and greater behavioral intention than Authoritative Expert or Objective Informant archetypes.

Use Cases

• Compare the persuasive effectiveness of AI communication archetypes based on the Empathetic Partner, Authoritative Expert, and Objective Informant strategies.
• Analyze the relationship between perceived AI relationship quality and behavioral intention based on hierarchical regression results.
• Evaluate knowledge gains and motivational outcomes using the HEAT framework across Information Processing, Relational Engagement, and Action Empowerment dimensions.

Strengths

• Dataset includes results from 367 participants, providing a substantial sample.
• Study design compares three distinct AI communication archetypes with clear outcome measures.
• Results include specific statistical values (e.g., M = 4.47, β = 0.346, d = 0.68).

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• Data may reflect geographic bias inherent to the sample of Chinese university students.

Provenance

Source

Chaoyuan Zuo

Collection Method

Pre-post quasi-experimental design.

Freshness

Last updated 2026-05-20 05:51:47; freshness should be verified.

Geography

China (sample of Chinese university students)