5A Model for IVF Health Communication: Analysis of 137 Douyin Short Videos

137 IVF-related short videos from Douyin were evaluated for quality and dissemination efficiency using the DISCERN instrument and a sharing engagement index. The study, authored by Jiacheng Dan and published in 2026, proposes a 5A instructional model to help health professionals create effective health communication videos. Findings include a mean DISCERN score of 43.30 and identified factors like video duration and follower count significantly associated with quality and sharing.

Use Cases

• Training health professionals in video production based on the proposed 5A model (Accessibility, Adaptation, Authorization, Attractiveness, Appeal).
• Analyzing the relationship between video quality and audience engagement based on DISCERN scores and sharing engagement index.
• Identifying production barriers for health communication videos based on qualitative themes like content quality and filming presentation.
• Evaluating the impact of specific video features, such as duration and presenter characteristics, on perceived information quality.

Strengths

• Includes quantitative analysis of 137 video samples with a reported mean DISCERN score of 43.30 (SD: 7.87).
• Integrates qualitative findings from semi-structured interviews with eight stakeholders.
• Proposes a concrete, actionable framework (the 5A model) derived from the analysis.

Limitations

• The underlying dataset of 137 videos is not directly accessible; the file is a 99.8 KB DOCX document describing the study.
• Row count and column-level documentation for the video evaluation data are unknown.
• Data may reflect geographic and platform bias inherent to the source (Douyin, a Chinese social media platform).

Provenance

Source

figshare, author Jiacheng Dan.

Collection Method

Content analysis of social media videos using the DISCERN instrument and engagement metrics, supplemented by stakeholder interviews.

Freshness

Last updated 2026-05-28 06:20:14.

Geography

Likely China (platform: Douyin).