Rural Tourism Survey Data on Tourscape, Flow Experience, and Revisit Intention

Haochen Xu published survey data from 443 valid questionnaires on rural tourism in 2026. The data was analyzed using Structural Equation Modelling (SEM) and Fuzzy-set Qualitative Comparative Analysis (fsQCA) to examine relationships among rural tourscape dimensions, flow experience, memory, and revisit intention. The study develops a five-dimensional rural tourscape model including natural environment, ambient atmosphere, hospitality culture, farming activities, and agricultural products.

Use Cases

• Modeling tourist revisit intention based on rural tourscape dimensions described in the study.
• Analyzing configurational pathways to high revisit intention using fuzzy-set Qualitative Comparative Analysis (fsQCA).
• Studying the mediating role of flow experience and memory between tourscape and intention.
• Testing Cognitive Appraisal Theory (CAT) in the context of rural tourism and destination sustainability.

Strengths

• Dataset includes 443 valid questionnaire responses.
• Analysis employs both SEM for net effects and fsQCA for configurational pathways.
• Dataset is licensed under CC-BY-4.0 for open reuse.

Limitations

• Row count and column-level documentation are unknown, requiring manual inspection after download.
• The dataset is small at 64.3 KB, indicating limited scope.
• Geographic and temporal coverage of the survey are not specified.

Provenance

Source

Haochen Xu via figshare

Collection Method

Data collected from questionnaires and analyzed with SEM and fsQCA.

Freshness

Last updated 2026-06-03 04:26:52.