Research on Online Sales Channel Selection and Pricing for Fresh Agricultural Products

A research paper analyzing online sales channel selection and pricing strategies for fresh agricultural products based on consumer perceived quality. The study constructs a profit decision model considering channel service characteristics, consumer types, and quality perception differences. Authored by Shizhen Bai and last updated on May 1, 2026, the 934.6 KB PDF document is shared under a CC-BY-4.0 license.

Use Cases

• Modeling profit decisions for new brands entering online fresh produce markets based on channel service characteristics.
• Analyzing the impact of consumer perceived quality on premium pricing strategies for high-quality agricultural products.
• Comparing the effectiveness of traditional e-commerce platforms versus private domain channels for building brand awareness.
• Investigating the role of platform marketing investment and influencer impact on product pricing and brand profits.
• Studying cross-channel cooperation strategies between traditional e-commerce platforms and private domain channels.

Strengths

• The research paper is shared under a permissive CC-BY-4.0 license, allowing for broad reuse.
• The description provides a detailed overview of the study's introduction, methods, results, and discussion sections.
• The file size is 934.6 KB, indicating a complete document.

Limitations

• The dataset consists of a single PDF research paper; no underlying tabular or structured data is provided.
• Column-level documentation is absent; field semantics must be inferred from the text after download.
• Row count is unknown, which may limit suitability assessment for quantitative analysis.

Provenance

Source

figshare

Collection Method

Likely contains the authored research paper and its findings.

Freshness

Last updated 2026-05-01 05:28:02; freshness should be verified.