Giorgia Meloni's Multimodal Political Communication Videos, 2019-2025
by Canan Cetin·Updated 16d ago
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Description
47 video appearances by Italian Prime Minister Giorgia Meloni are analyzed through a 74-variable multimodal coding scheme. The dataset, created by Canan Cetin and last updated in 2026, supports a study on communicative domestication, tracking shifts in themes, gestures, and presentation from opposition to office. Analysis reveals significant changes, such as motherhood references collapsing from 43% to 2% of appearances.
Use Cases
Analyzing shifts in political communication strategies based on multimodal features like gestural and cosmetic configuration.
Studying audience-dependent modulation of ideological content based on the seven context types identified.
Investigating the relationship between rhetorical inclusivity and nationalist intensity (the inclusivity paradox).
Training models to identify femonationalist composites in political video data.
Conducting comparative studies on populist office-effects using detailed temporal analysis from 2019 to 2025.
Strengths
Analysis is based on a corpus of 47 video appearances, providing a substantive sample.
Employs a detailed 74-variable multimodal coding scheme covering thematic, gestural, sartorial, cosmetic, and discursive domains.
Includes validated statistical results, such as a strong correlation (r=.853) for the femonationalist composite.
Covers a six-year time range from 2019 to 2025, allowing for longitudinal analysis.
Limitations
Column-level documentation is absent; field semantics must be inferred after download.
Row count is unknown, which may limit suitability assessment.
The dataset's focus on a single political figure may limit generalizability.
Provenance
Source
Canan Cetin via figshare.
Collection Method
Compiled and analyzed through critical discourse analysis, social-semiotic visual analysis, and a multimodal coding scheme.
Time Range
2019 to 2025
Freshness
Last updated 2026-05-20 16:13:12; freshness should be verified.
Geography
Primarily Italy, with analysis of diaspora and international contexts.