Magazine Advertising Market Data for Two-Sided Platform Analysis

Ulrich Kaiser from the University of Zurich published this dataset in 2020 to accompany an economic paper on platform market power. The data supports research into two-sided markets, specifically applied to the magazine advertising industry. It was archived on Zenodo with an Open Access license.

Use Cases

• Estimating platform market power based on the described application to magazine advertising.
• Modeling two-sided market dynamics using the empirical data referenced in the paper.
• Replicating or extending the econometric analysis from the associated American Economic Journal publication.

Strengths

• Dataset is formally associated with a peer-reviewed paper accepted by the American Economic Journal: Microeconomics.
• Data provenance is clear, with a specific author (Ulrich Kaiser) and institution (University of Zurich) listed.
• It has a persistent digital object identifier (DOI) for citation and archival stability.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count and file size are unknown, which may limit suitability assessment.
• Last update date is unknown; freshness unverified.

Provenance

Source

Zenodo, via the paperswithcode platform.

Collection Method

Likely collected or compiled for the specific econometric study described.