Customer Engagement and Operating Income of Spanish SMEs

This dataset supports a research project analyzing social media performance indicators to construct customer engagement metrics and forecast operating income for Spanish small and medium-sized enterprises (SMEs). It distinguishes between SMEs with internal management by non-specialized staff and those managed by specialized professionals, using variables like RT, LK, Post, Foll., and Op_Re.

Use Cases

• Construct customer engagement indicators from social media performance variables like RT, LK, Post, and Foll. for Spanish SMEs.
• Forecast operating income (Op_Re) using ARIMA models based on engagement metrics segmented by management approach (internal vs. specialized).
• Compare the relationship between social media variables (RT / LK / Post /Foll.) and operating income (Op_Re) across different SME management strategies.

Strengths

• Data is linked to a formal research project analyzing SME performance.
• Focuses on a specific business segment: Spanish small and medium-sized enterprises (SMEs).
• Distinguishes data by SME management approach (internal non-specialized staff vs. specialized professionals).

Limitations

• The dataset size, row count, and column definitions are unknown.
• Sample data and file formats are unavailable, hindering initial assessment.
• The specific temporal coverage and update frequency are not provided.

Provenance

Source

Matosas-López, Luis via e-cienciaDatos Harvested Dataverse.

Collection Method

Linked to a research project analyzing social media indicators and SME operating income.

Freshness

Last updated on 2026-02-08.

Geography

Spain