Featuring Twitter activity data for 45 Spanish food industry brands. It includes variables such as Date, Handle, Brand Name, Text, Retweet count, and Favorite count, linked to a research project on brand content dissemination.
Use Cases
- Analyze the relationship between Posting Platform and Retweet count to identify optimal channels for engagement.
- Compare Favorite count across different Brand Name categories to measure audience sentiment.
- Model the dissemination of brand content by analyzing Text and URL sharing patterns over the Date variable.
Strengths
- Data is linked to a formal research project on brand dissemination behavior.
- Covers a specific sample of 45 Spanish food industry brands.
- Includes engagement metrics like Retweet count and Favorite count.
Limitations
- The sample size of 45 brands may limit generalizability to other industries or geographies.
- Data freshness is unknown as the time range of the collected tweets is not specified.
- The dataset lacks information on the total number of rows or observations.
Provenance
- Source
- Matosas-López, Luis via e-cienciaDatos Harvested Dataverse
- Collection Method
- Collected from Twitter, analyzing brand content dissemination behavior.
- Time Range
- null
- Freshness
- null
- Geography
- Spain