187 survey responses from micropreneurs in the Sultanate of Oman were collected to evaluate Digital Marketing Capabilities (DMC). The dataset was authored by Thumiki, Venkat Ram Raj and last updated on 2026-06-05.
Use Cases
- Analyze digital marketing adoption levels based on survey responses from micropreneurs.
- Model the relationship between business characteristics and digital capabilities based on the study's evaluation framework.
- Benchmark digital marketing practices among small businesses in Oman based on the collected data.
Strengths
- Dataset focuses on a specific population of 187 micropreneurs.
- Geographic scope is clearly defined as the Sultanate of Oman.
- Last update timestamp (2026-06-05) is provided.
Limitations
- Row count is unknown, which may limit suitability assessment.
- Column-level documentation is absent; field semantics must be inferred after download.
- Description metadata is limited; actual data quality requires manual inspection after download.
Provenance
- Source
- Harvard Dataverse
- Collection Method
- Survey study
- Time Range
- null
- Freshness
- Last updated 2026-06-05 19:59:16; freshness should be verified.
- Geography
- Sultanate of Oman