Survey data from 136 Generation Z respondents in Indonesia with prior TikTok Live Shopping experience, collected to study impulsive buying behavior. The dataset supports a quantitative study analyzing the effects of host performance, emotional euphoria, and perceived quality value. It was created by Purnomo, Aleah Prameswari Kalyana Merkadea and last updated on 2026-04-16.
Use Cases
- Modeling impulsive buying behavior based on emotional euphoria and host performance variables.
- Analyzing the relationship between perceived quality value and purchase decisions in live-stream commerce.
- Studying demographic-specific consumer trends among Generation Z in the Indonesian preloved fashion market.
Strengths
- Data from 136 respondents with prior TikTok Live Shopping experience.
- Analysis performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM).
- Dataset is associated with a specific research study on a defined topic.
Limitations
- Row count and column-level documentation are absent; field semantics must be inferred after download.
- Sample size of 136 respondents may limit generalizability of findings.
- Data may reflect geographic bias inherent to its Indonesian focus.
Provenance
- Source
- Harvard Dataverse
- Collection Method
- Structured online survey
- Freshness
- Last updated 2026-04-16 22:00:40; freshness should be verified.
- Geography
- Indonesia