Facebook Civic News Engagement Metrics for U.S. Adults

Meta Platforms, Inc. provides domain-level metrics measuring U.S. adult users' engagement with Facebook posts containing links to civic news domains. The dataset aggregates content views, audience size, content attributes, and user attributes over an unspecified study period. It was last updated in February 2026.

Use Cases

• Analyze the relationship between content attributes and audience size for civic news domains.
• Model content views based on user attributes to understand engagement drivers.
• Segment civic news engagement patterns using aggregated user attributes.

Strengths

• Data originates from Meta Platforms, Inc., a primary source for Facebook activity.
• Focuses on a specific population of adult U.S. monthly active users.
• Aggregates multiple engagement metrics including content views and audience size.

Limitations

• The exact number of rows, columns, and temporal coverage is unknown.
• Data is aggregated at the domain level, limiting individual user-level analysis.
• Potential for platform-specific biases inherent in Facebook's user base and measurement.

Provenance

Source

Meta Platforms, Inc.

Collection Method

Aggregated from Facebook activity data for adult U.S. monthly active users.

Freshness

Last updated 2026-02-23.

Geography

United States