Facebook Civic News Engagement Metrics for U.S. Adults

URL-level metrics measure user engagement with Facebook posts containing civic news links. The dataset aggregates content views, audience size, and user attributes for adult U.S. monthly active users over the study period. It was created by Meta Platforms, Inc. and last updated in February 2026.

Use Cases

• Analyze the relationship between content attributes and content views to identify features driving civic news engagement.
• Segment audience size metrics by user attributes to understand demographic patterns in news consumption.
• Model the volume of user engagement based on combined content and user attributes.

Strengths

• Data originates directly from Meta Platforms, Inc., the platform operator.
• Focuses on a specific, policy-relevant domain: civic news engagement on social media.
• Aggregates metrics for the entire adult U.S. monthly active user population on Facebook.

Limitations

• The specific row count, column names, and temporal coverage are not provided.
• Data is aggregated over an unspecified study period, limiting time-series analysis.
• Scope is restricted to U.S. adults, limiting geographic generalizability.

Provenance

Source

Meta Platforms, Inc.

Collection Method

Aggregated from Facebook activity data for adult U.S. monthly active users.

Time Range

Aggregated over the study period (specific dates unknown).

Freshness

Data was last updated in February 2026.

Geography

United States