Metrics measure U.S. adult monthly active Facebook users who viewed posts containing links to civic news domains. The dataset includes aggregated domain-level metrics on content views, audience size, content attributes, and user attributes over a study period. It was produced by Meta Platforms, Inc.
Use Cases
- Analyze content views across different civic news domains to identify the most consumed sources.
- Model audience size metrics against user attributes to profile demographics exposed to civic news.
- Investigate relationships between content attributes and user attributes to understand engagement patterns.
Strengths
- Data is aggregated from Facebook activity for adult U.S. monthly active users, a defined population.
- Includes multiple analytical dimensions: content views, audience size, content attributes, and user attributes.
Limitations
- Specific row count, column count, and temporal coverage of the study period are not provided.
- Data is aggregated to the domain level, preventing analysis of individual user behaviors or post-level interactions.
Provenance
- Source
- Meta Platforms, Inc.
- Collection Method
- Aggregated from Facebook activity data.
- Time Range
- null
- Freshness
- null
- Geography
- United States