Facebook Business Posting Trends During Crisis Events

Business Activity Trends during Crisis measures the daily posting rate of businesses on Facebook relative to pre-crisis levels to assess event impact across economic sectors. The dataset is provided by AI for Good at Meta and was last updated in March 2026. It is hosted on the HDX platform.

Use Cases

• Analyze daily business_activity_trend values to track economic recovery post-crisis.
• Compare posting_rate_change across different economic_sector categories to identify the most affected industries.
• Model the relationship between crisis_event types and the deviation from pre_crisis_levels in business social media activity.

Strengths

• Data is derived from Facebook, a platform with millions of business pages.
• Provides daily granularity for tracking rapid changes during crises.
• Covers multiple selected crisis events for comparative analysis.

Limitations

• Specific row count, column names, and sample size are not provided.
• Geographic coverage for the selected crisis events is unspecified.
• Relies on Facebook posting as a proxy for business activity, which may not capture all operational aspects.

Provenance

Source

AI for Good at Meta.

Collection Method

Calculated from the rate businesses post on Facebook compared to a pre-crisis baseline.

Freshness

Last updated March 2026.