Female Follower Engagement with Eco-Friendly Restaurants on Instagram

A dataset supporting multiple publications on the drivers of female followers' engagement with eco-friendly restaurants on Instagram. It was created by Ballester, Estefania and last updated on October 14, 2025. The data enables analysis of cognitive, affective, and behavioral engagement and its influence on brand advocacy and visit intention.

Use Cases

• Modeling the impact of brand-generated content on customer engagement based on perceived originality and enjoyment.
• Analyzing the moderating role of attitudes towards emojis in social media posts.
• Investigating how past visits to a restaurant influence subsequent online engagement.
• Studying the relationship between brand experience, social cognition, and psychological ownership in digital marketing.

Strengths

• Dataset supports three distinct academic publications with specific grant identifiers.
• Explicitly focuses on a specific demographic (female followers) and business type (eco-friendly restaurants).
• Last updated on October 14, 2025, indicating recent maintenance.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count, file formats, and sample data are unknown, which may limit suitability assessment.
• The dataset's license is unspecified, requiring verification before use.

Provenance

Source

Ballester, Estefania via e-cienciaDatos Harvested Dataverse.

Collection Method

Likely collected for academic research on Instagram marketing and customer engagement.

Time Range

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Freshness

Last updated 2025-10-14 21:40:14; freshness should be verified.

Geography

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