Systematic Review of 57 Experiments on Moral Appeal Persuasion

Tong Lin's systematic review synthesizes 34 publications comprising 57 randomized controlled experiments on the persuasive effects of moral appeals. The review examines the relative effects of different moral appeals, comparisons with non-moral appeals, and effectiveness against control conditions. The dataset was last updated on May 22, 2026.

Use Cases

• Analyzing the conditional persuasive effects of moral appeals based on the review's findings.
• Comparing the effectiveness of individualizing versus binding moral appeals across ideological audiences.
• Investigating backfire effects of moral appeals among low-knowledge or ideologically opposed audiences.
• Building theoretical models of moral communication based on the synthesized evidence.
• Designing communication strategies that account for issue context and perceived moral relevance.

Strengths

• Synthesizes findings from 34 publications, providing a consolidated evidence base.
• Analyzes results from 57 distinct randomized controlled experiments.
• Examines three specific research questions on moral appeal effectiveness.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• The dataset is 1.0 MB, suggesting a limited scale of raw data.

Provenance

Source

figshare

Collection Method

Systematic review of published experimental research.

Freshness

Last updated 2026-05-22 13:04:25; freshness should be verified.