Game-Theoretic Model of Cooperative Delivery and Advertising in Neighborhood E-Commerce

A game-theoretic model examines neighborhood-based e-commerce partnerships where nanostores serve as pickup points and advertisers for competing e-tailers. Yanru Liu authored the study, which was uploaded to figshare on May 21, 2026. The analysis explains collaboration incentives, cannibalization risks, and welfare outcomes.

Use Cases

• Modeling partnership incentives between nanostores and e-tailers based on the described game-theoretic framework.
• Analyzing the impact of local advertising on market reach and price competition as described in the study.
• Evaluating consumer welfare effects from expanded choice and lower prices as a result of neighborhood-based e-commerce.
• Studying the trade-offs between channel differentiation and cannibalization of offline demand in cooperative retail.

Strengths

• The model provides a structured theoretical framework for analyzing a specific retail partnership scenario.
• The description details distinct mechanisms for win-win outcomes, such as advertising reshaping the partnership.
• The study offers managerial insights for nanostores, e-tailers, and policymakers, as outlined in the findings.

Limitations

• The dataset is a 65.3 KB TEX file, indicating a very small scope likely containing only the model or paper text.
• Row count and column-level documentation are absent; data structure must be inferred after download.
• The theoretical model may not include empirical data, limiting direct application to real-world analysis.

Provenance

Source

figshare

Collection Method

Likely contains a game-theoretic model developed for academic research.

Freshness

Last updated 2026-05-21 22:01:44; freshness should be verified.