Functional Food Consumer Behavior Systematic Review, 2007-2025

75 peer-reviewed studies on consumer acceptance of functional foods, synthesized using the TCCM framework. The review, authored by Diip Kumar and last updated in May 2026, identifies theoretical fragmentation and geographic concentration in the evidence base. It provides a structured map of consumer-acceptance mechanisms for food scientists, marketers, and regulators.

Use Cases

• Identify dominant and underused consumer behavior theories based on the analysis of 57 theory-applications.
• Analyze geographic research biases based on the noted concentration of studies in Europe and Asia.
• Design targeted communication and labeling interventions based on identified mechanisms like the 'inclusion fallacy'.
• Develop a forward-looking research agenda integrating behavioral economics and cultural contexts as suggested by the review's conclusions.

Strengths

• Synthesizes 75 peer-reviewed studies, providing a substantial evidence base.
• Applies the structured TCCM (Theory-Context-Characteristics-Methodology) framework for analysis.
• Identifies specific patterns like the 'inclusion fallacy' and geographic concentration in Italy, Malaysia, and China.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The underlying data consists of a systematic review's analysis, not primary consumer data.

Provenance

Source

figshare

Collection Method

Systematic review of studies retrieved from Scopus, screened per PRISMA 2020 guidelines.

Time Range

2007-2025

Freshness

Last updated 2026-05-07 08:16:38; freshness should be verified.

Geography

Studies concentrated in Europe (especially Italy) and Asia (especially Malaysia and China).