Fuzzy Factory E-Commerce Sessions, Orders, and Refunds

FUZZY FACTORY dataset contains website sessions, pageviews, orders, and refund data for a retail operation. The dataset is hosted on Kaggle and is intended for exploratory data analysis and time series modeling in retail and marketing contexts. Specific details on volume, author, and recency are not provided.

Use Cases

• Analyze conversion rates by modeling the relationship between website sessions and subsequent orders.
• Forecast future website traffic using historical sessions data in a time series model.
• Identify patterns in refund rates and their correlation with specific order attributes or marketing campaigns.
• Segment customer journeys by analyzing sequences of pageviews leading to a purchase event.

Strengths

• Includes multiple related data entities: sessions, pageviews, orders, and refunds for joined analysis.
• Platform tags indicate applicability for time series analysis and exploratory data analysis.

Limitations

• Unknown row count prevents assessment of statistical power for modeling.
• Unknown temporal coverage limits analysis of trends and seasonality.
• Data completeness and potential biases in the customer sample are not documented.

Provenance

Source

Kaggle