Generative AI Privacy Survey of South Korean Users, 400 Valid Responses

December 3–13, 2025 survey of generative AI users in South Korea aged 14–69 who used Gen AI at least once per week. The data comprises 400 valid survey responses collected via a stratified panel sampling procedure by Macromill Embrain, with IRB approval and participant consent. It was authored by Hongjin Shim and published on Harvard Dataverse.

Use Cases

• Analyze privacy concerns among generative AI users based on survey responses.
• Study demographic differences in AI usage and privacy attitudes based on the described panel.
• Investigate survey response quality based on the described screening for non-sincere responses.

Strengths

• Data collection followed a professional stratified panel sampling procedure by Macromill Embrain.
• 400 valid cases were retained after screening out 92 non-sincere responses.
• Institutional Review Board approval was obtained and informed consent was collected from all participants.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Data may reflect geographic and temporal bias inherent to the South Korean panel surveyed in late 2025.
• Row count is unknown, which may limit suitability assessment.

Provenance

Source

Harvard Dataverse

Collection Method

Online survey administered through Macromill Embrain using stratified panel sampling.

Time Range

December 3–13, 2025

Freshness

Last updated 2026-06-09 15:34:07; freshness should be verified.

Geography

South Korea