Global Brand Controversies from 2010 to 2026, 5,819 Documented Cases
by Adretti, Fabien / Harvard Dataverse·Updated 1mo ago
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Description
5,819 documented controversies involving international brands between 2010 and 2026, classified into 13 categories including pollution, forced labor, and tax evasion. The dataset is compiled by Adretti, Fabien from primary sources like the Australian Strategic Policy Institute, UN OHCHR, and ICIJ investigations. It was last updated on May 12, 2026, and is published by Globe Reviews under a Creative Commons Attribution 4.0 International license.
Use Cases
Tracking brand reputation risks based on documented controversy types and years.
Analyzing trends in corporate misconduct based on the 13 defined categories like greenwashing and corruption.
Mapping the geographic spread of brand controversies based on the listed brand countries.
Benchmarking companies against industry peers based on the frequency and nature of reported incidents.
Strengths
5,819 documented cases provide a substantial basis for analysis.
Data spans 17 years (2010-2026), offering longitudinal insight.
Sources include reputable organizations like ASPI, UN OHCHR, and ICIJ.
Controversies are classified into 13 specific, well-defined categories.
Limitations
Column-level documentation is absent; field semantics must be inferred after download.
Row count is known, but the specific distribution of cases across brands or years is not detailed in the metadata.