Engagement metrics for posts on Instagram profiles of 11 Brazilian state Destination Marketing Organizations. Data was collected via data mining over a one-year period between December 2017 and December 2018, measuring total publications, likes, and comments. The research was conducted by Maria Raquel Melo de Miranda Avelino.
Use Cases
- Compare engagement levels between posts with digital influencers and general posts based on the three main indicators.
- Analyze the correlation between influencer endorsement and user interaction metrics like likes and comments.
- Benchmark the performance of different state DMO Instagram profiles based on publication counts and engagement rates.
Strengths
- Focuses on a specific time frame of one year (December 2017 to December 2018).
- Analyzes a sample of 11 distinct Instagram profiles from Brazilian state DMOs.
- Quantitative analysis based on three defined engagement indicators: total publications, likes, and comments.
Limitations
- Row count and dataset size are unknown, which may limit suitability assessment.
- Column-level documentation is absent; field semantics must be inferred after download.
- Data may reflect geographic bias inherent to the sample of Brazilian state DMOs.
Provenance
- Source
- Maria Raquel Melo de Miranda Avelino
- Collection Method
- Data mining technique applied to Instagram profiles.
- Time Range
- December 2017 to December 2018
- Geography
- Brazil (state-level Destination Marketing Organizations)