Survey Data on Servicescape and Loyalty in Full-Service Restaurants in Northern Peru

Northern Peru's Chiclayo, Trujillo, and Piura regions are the focus of this dataset. It contains survey responses from 310 diners examining relationships between restaurant environment, price perception, satisfaction, and loyalty. The data was analyzed using PLS-SEM with 5,000 bootstrap resamples and includes results from Importance-Performance and multigroup analyses.

Use Cases

• Modeling customer loyalty drivers based on servicescape dimensions like decor and environmental conditions.
• Conducting multigroup analysis to compare satisfaction predictors between new and returning customers.
• Performing Importance-Performance Analysis (IPMA) to prioritize managerial actions for restaurant competitiveness.

Strengths

• Dataset includes 310 survey responses from diners in three Peruvian cities.
• Analysis tested 16 direct and mediating hypotheses with results for 13, providing a validated model structure.
• Multigroup analysis (PLS-MGA) compares results between new and existing customer segments.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• Data may reflect geographic bias inherent to the three surveyed cities in northern Peru.

Provenance

Source

Author: Marco Arbulú. Platform: figshare.

Collection Method

Cross-sectional survey administered to diners.

Freshness

Last updated 2026-05-30 18:49:31; freshness should be verified.

Geography

Full-service restaurants in Chiclayo, Trujillo, and Piura, northern Peru.