This dataset classifies 229 Texas counties into five strategic tiers based on composite opportunity scores for university recruitment. It identifies 6 'Prime Target' counties with strong academic readiness, large student populations, and low current university presence. The analysis weights academic readiness (40%), market size (30%), current market share (20%), and test participation (10%).
Use Cases
- Identify 'Prime Target' counties for university recruitment by analyzing composite opportunity scores and strategic tiers.
- Analyze the relationship between county-level SAT/ACT academic performance and current university enrollment patterns.
- Model recruitment potential using weighted factors like academic readiness (40%) and market size (30%).
- Compare university market share across the five strategic tiers to prioritize outreach efforts.
Strengths
- Analysis covers all 229 counties in Texas, providing statewide coverage.
- Uses a defined composite score with specific weightings for four key factors (academic readiness 40%, market size 30%, etc.).
- Classifies counties into five distinct strategic tiers, including a clear 'Prime Target' group of 6 counties.
Limitations
- The underlying raw data for SAT/ACT scores and enrollment counts is not provided, only the derived scores and classifications.
- The analysis is a static snapshot; trends over time are not available.
- The methodology and weightings are specific to one university's strategic goals, which may limit generalizability.
Provenance
- Source
- Texas Data Repository Harvested Dataverse
- Collection Method
- Analysis of county-level SAT/ACT academic performance and university enrollment patterns to calculate composite opportunity scores.
- Time Range
- null
- Freshness
- null
- Geography
- Texas, United States (all 229 counties)