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Description
Benjamin Etukudoh from the University of Nicosia authored a paper analyzing IKEA's market operations. The text discusses opportunities, challenges, and entry strategies for IKEA in China and Japan, covering product, pricing, marketing, and distribution decisions. It concludes with proposed future marketing strategies for gaining market share.
Use Cases
Analyzing retail market entry challenges based on cultural and legal differences mentioned in the description
Studying international marketing strategies based on product, pricing, and distribution decisions discussed
Comparing market entry approaches between emerging and advanced economies based on the analysis of China and Japan
Strengths
Authored by a named individual affiliated with an academic institution
Focuses on a specific, well-known company (IKEA) and two distinct national markets
Limitations
Row count is unknown, which may limit suitability assessment
Column-level documentation is absent; field semantics must be inferred after download
Last update date is unknown; freshness unverified
Provenance
Source
University of Nicosia
Collection Method
Academic analysis
Geography
China, Japan
License is listed as Open Access (green), but specific terms are not detailed.