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Meta Platforms, Inc. and academic researchers collected data on participant treatment assignment and engagement with civic content on Instagram during the 2020 U.S. election. The dataset focuses on a political ads holdout experiment, measuring exposure to social issues, elections, and political ads for control group participants.
Access may be governed by specific data use agreements from Meta and ICPSR. The dataset is likely tailored for social science research on platform effects, not general Instagram analytics. Detailed variable documentation must be obtained separately.