Survey Data on Banking Customer Retention Factors in Indonesia

418 banking customers in Indonesia were surveyed using a structured questionnaire. The data examines the influence of service quality, trust, and relationship marketing on customer retention, with customer satisfaction as a mediator. The study was authored by Ludfi Djajanto and last updated on 2026-05 03.

Use Cases

• Modeling customer retention drivers based on survey variables like service quality and trust.
• Analyzing the mediating role of customer satisfaction in relational service contexts.
• Testing structural equation models (PLS-SEM) with banking industry survey data.

Strengths

• Dataset is openly licensed under CC-BY-4.0.
• Study design involved 418 participants selected via purposive sampling.
• Analysis was performed using PLS-SEM to assess direct and indirect relationships.

Limitations

• The primary data file format is JPG (195.4 KB), suggesting the dataset may be an image of results rather than raw tabular data.
• Row count and column-level documentation are unknown, limiting suitability assessment.
• Description metadata is limited; actual data quality requires manual inspection after download.

Provenance

Source

figshare, authored by Ludfi Djajanto.

Collection Method

Cross-sectional quantitative design using a structured questionnaire.

Time Range

null

Freshness

Last updated 2026-05-03 12:31:38; freshness should be verified.

Geography

Indonesia