Hypermarket Meat Purchasing Drivers Survey in Brazil's Federal District

A survey-based dataset from Brazil's Federal District analyzes factors influencing meat purchasing decisions in hypermarkets. The research was conducted by L.K.S. Sousa across three hypermarket networks using a seven-point Likert scale questionnaire. Responses were categorized into sociocultural, economic, health/food, and environmental dimensions.

Use Cases

• Modeling consumer preference drivers based on survey dimensions like sociocultural and economic factors.
• Analyzing the relative importance of meat quality control versus price and availability in purchasing decisions.
• Segmenting hypermarket consumers based on their Likert scale responses to different purchasing criteria.

Strengths

• Data collection was structured using a seven-point Likert scale, allowing for quantitative analysis of attitudes.
• Survey design categorized responses into four distinct dimensions: sociocultural, economic, health/food, and environmental.
• Research was conducted across three different hypermarket networks, suggesting a multi-site sampling approach.

Limitations

• Row count and dataset size are unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Last update date is unknown; freshness unverified.

Provenance

Source

L.K.S. Sousa via paperswithcode

Collection Method

Survey administered in three hypermarket networks, with socioeconomic evaluation and Likert-scale responses transformed into Mean Item Score (MIS).

Geography

Federal District, Brazil