339 customers across various branches of Saderat Bank in Ardabil, Iran were surveyed to investigate the influence of relationship marketing orientation on brand equity. The dataset likely contains measurements for dimensions including trust, bonding, communication, shared values, empathy, and reciprocity. Confirmatory factor analysis and structural equation modeling were used to analyze the measurements and relationships among the variables.
Use Cases
- Analyze the impact of trust on brand equity based on the survey's trust dimension.
- Model the relationship between bonding and brand loyalty based on the bonding dimension.
- Investigate the role of empathy in customer-brand relationships based on the empathy dimension.
- Compare the effects of reciprocity versus communication on brand equity based on the reciprocity and communication dimensions.
- Study the cultural variation of relationship marketing in Islamic banking contexts based on the study's stated focus.
Strengths
- Survey data from 339 customers provides a substantive sample.
- Analysis includes confirmatory factor analysis and structural equation modeling, suggesting a structured and validated approach.
- Findings offer practical applications for enhancing brand equity in banks and financial institutions.
Limitations
- Column-level documentation is absent; field semantics must be inferred after download.
- Row count is unknown, which may limit suitability assessment.
- Data may reflect geographic bias inherent to the survey being conducted solely in Ardabil, Iran.
Provenance
- Source
- EUROKD Journals Dataverse
- Collection Method
- Survey data collected from bank customers.
- Freshness
- Last updated 2026-06-11 16:41:53; freshness should be verified.
- Geography
- Ardabil, Iran